nearlywed Magazine
Tagline: "Michigan’s premier multi-media resource for wedding planning"
SPD Merrit > Design
Story Design / Service Provider / Cakes + Veils
Tagline: "Michigan’s premier multi-media resource for wedding planning"
SPD Merrit > Design
Story Design / Service Provider / Cakes + Veils
More than a redesign, nearlywed is the brand launch that goes far beyond the Michigan borders! Our Fall 2023 issue of nearlywed won 2 SPD awards of merit.
What is nearlywed? nearlywed describes couples who are engaged to be married — couples in a state of anticipation and excitement as they prepare to embark on a new chapter in their lives together. Whether they are planning an elaborate wedding or a simple ceremony, nearlywed captures the essence of joy and anticipation that comes with getting married.
nearlywed michigan weddings was launched to solve a problem in the Michigan wedding industry — there were no resources that provided the state-wide amplitude necessary to reach these couples, just a handful of regional titles focused on specific areas of the state. |
RV News Magazine
Tagline: "The Voice of the RV Industry"
FOLIO Winner > Full Issue > B2B
Retail / Manufacturing / Supply Chain
Tagline: "The Voice of the RV Industry"
FOLIO Winner > Full Issue > B2B
Retail / Manufacturing / Supply Chain
We love it when a redesign hits the mark! Our July 2021 “American Made” issue of RV News won FOLIO’s best of > Full Issue > B2B > Retail / Manufacturing / Supply Chain.
As the 2nd award ⌘ ⇧ ⌥ (command+Shift+Option) has won since launching it in 2018, it feels like a watershed for the power of putting the “design comes first” mentality away, and focusing on the vision of a publisher. Dana Nelsen, from DRN Media, reached out to us in 2020 looking to showcase his unique perspective on storytelling in the B2B space of the RV Industry. We worked diligently to completely revamp the design, type, grid, way finding, and templates to facilitate readability. Strict control of fonts, colors, and pacing allowed us to liberate the pages from excessive decoration, and focus on honest imagery and nuts-and-bolts visual storytelling. Thanks to Dana Nelsen, Donald Schumann, Chris Freeman, and the many awesome writers and photographers who’ve helped us realize this vision. Monthly B2B publication for RV industry decision makers who need reliable information on important companies, people and products. Their coverage is people-centric and has technical information and insights that interests related RV Industry businesses nationwide. DUTIES: REDESIGN | CREATIVE DIRECTION | PAGE LAYOUT | PROMOTION DESIGN |
World Wildlife Fund
WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
WWF’s vision is a world where people and nature thrive.
WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
WWF’s vision is a world where people and nature thrive.
Bi Annual alumni magazine for the Texas Tech University Health Sciences Center. Winter 2021 is an enhanced-feature dynamic digital edition that takes the content to an entire new level for the online experience.
DUTIES: CREATIVE DIRECTION | PAGE LAYOUT | DIGITAL EDITION PREPARATION |
Quarterly lifestyle publication for health-minded locals who need credible information on holistic health and wellbeing trends. The coverage is 100% local and has expert content that interests professional integrated practitioners.
DUTIES: REDESIGN / NAMING | CREATIVE DIRECTION | PAGE LAYOUT | ADVERTISING DESIGN |
Quarterly B2B Magazine, focusing on the creative, marketing and printing process. Each issue was designed to showcase specialty printing and production techniques such as 4 + 4PMS, metallic inks, spot varnishes, die cutting, embossing, debossing, high-fidelity and stochastic printing.
DUTIES: THE REDESIGN / NAMING | PUBLISHING | ADVERTISING SALES | CREATIVE DIRECTION | CONTENT / VENDOR MANAGEMENT | PAGE LAYOUT | PREPRESS | QA | DISTRIBUTION | TRADESHOW DESIGN | SOCIAL GRAPHICS |
Click to see the entire magazine online.
Bayou City Magazine
Tagline: "Experience It"
* FOLIO WINNER *
Tagline: "Experience It"
* FOLIO WINNER *
Bi-Monthly City Magazine for the Houston market. Focusing on experiential content designed with small bites and multiple entry points, Bayou City pioneered the use of augmented reality technology throughout the entire publication.
DUTIES: THE LAUNCH | DESIGN / NAMING / VISUAL STRATEGY | CREATIVE DIRECTION | ART DIRECTION | PAGE LAYOUT | PREPRESS | AR PREPARATION | SOCIAL GRAPHICS |
Click to see the entire magazine online.
Biz417
Springfield Missouri Business Magazine
* NICHEE WINNER *
Springfield Missouri Business Magazine
* NICHEE WINNER *
Biz 417 is the magazine for local business; a business advocate committed to inspiring, developing and connecting entrepreneurs, managers and professionals in southwest Missouri.
DUTIES: THE BRAND LAUNCH / NAMING | CREATIVE DIRECTION | TEMPLATE CREATION | PAGE LAYOUT | COLOR CORRECTION | PREPRESS | IN HOUSE TEAM TRAINING |
Click to see the entire magazine online.
Momentum Magazine
Tagline: "Smart Living by Bike
* NICHEE WINNER *
Tagline: "Smart Living by Bike
* NICHEE WINNER *
North America’s leading bicycle lifestyle magazine, positioned at the forefront of the urban transportation cycling movement. Delivering content through print and digital editions, Apple Newsstand app, web and social channels, Momentum created custom digital gear guides, fashion look books, developed trade and fashion shows, and partnered in custom publishing.
DUTIES: THE REDESIGN | CO-PUBLISHING | BRAND MANAGEMENT | CREATIVE DIRECTION | ART DIRECTION | PAGE LAYOUT | PREPRESS | DIGITAL EDITIONS | E-BLAST MARKETING | SOCIAL GRAPHICS | SALES DECKS | INVESTOR PITCHING
DUTIES: THE REDESIGN | CO-PUBLISHING | BRAND MANAGEMENT | CREATIVE DIRECTION | ART DIRECTION | PAGE LAYOUT | PREPRESS | DIGITAL EDITIONS | E-BLAST MARKETING | SOCIAL GRAPHICS | SALES DECKS | INVESTOR PITCHING
Prime Living Magazine
Tagline: "The Luxury of Choice"
* NICHEE WINNER *
Tagline: "The Luxury of Choice"
* NICHEE WINNER *
PRIME Living—the luxury lifestyle magazine of Texas—delivers award-winning curated content, bespoke giveaways and exclusive events. Launched in 2008, PRIME Living is a luxury media brand focusing on a particular lifestyle and catering to the expanding market of affluent adults in Texas.
DUTIES: THE BRAND LAUNCH / NAMING | CREATIVE DIRECTION | TEMPLATE CREATION | PAGE LAYOUT | COLOR CORRECTION | PREPRESS
DUTIES: THE BRAND LAUNCH / NAMING | CREATIVE DIRECTION | TEMPLATE CREATION | PAGE LAYOUT | COLOR CORRECTION | PREPRESS
Other Select Publications
Expertise in designing for Lifestyle, City, Niche, B2B, B2C, Consumer, Association, Business, Technical, and Guide markets.
Studio Process Images
Unless otherwise noted, all work was produced as Creative Director with the amazing Switch Studio team. © Switch Studios Inc, 2020